Sanchita
India’s Most Seductive: Radhika Apte
India’s Most Sexy: Priyanka Chopra
India’s Most Reliable: Saina Nehwal
This study can be used by brand owners to compare multiple celebrities, to find out which ones resonate with their own brand attributes, and then accordingly choose the ‘best-fit’ option for brand endorsements.
Advertising and media industry veteran and chief mentor of IIHB, Dr. Sandeep Goyal told Indian express, “There’s a lot of interest in common folk when it comes to advertising, and especially celebrities in advertising. Right now if you see the IPL, 50 per cent of the ads have one or the other celeb making an appearance. In fact, if you go to an OTT platform like Disney Plus Hotstar, two out of three ads feature a celebrity. So now celebs have become an essential part of the advertising and brand communication landscape.”
