Sanchita
Streamer, Gamer, Rapper and Popular YouTuber…Ajey Nagar aka CarryMinati truly exudes different shades of swag and talent!
Hailed as Asia’s #1 YouTube content creator, the Delhi-based Youtuber has carved an impressive niche in the online gaming community from an early age.
Gamers! You will be excited to know that Carryminati, basically the pioneer of streaming games in India, has now been officially appointed as the Arctic Fox’s Brand Ambassador! And he has something really innovative and cool in the bag… or should we say in the ‘gaming backpack’!
CarryMinati will be endorsing Arctic Fox’s ‘The Gamer Backpack’, the world’s very first personalised gaming backpack! An innovative revolution in the backpack industry indeed!
Personalise it with your name, and now you can flaunt your unique gamer identity and let your backpack do the talking for you.
Now, with roast-master CarryMinati on-board, ‘Bold Is Sold’! We hear that ‘Roast is The New Toast’, and one can expect that the launch campaign of this back-pack will be something challenging and funky!
A Unique, Roast-esque Launch Campaign in Store?
Pegged as a lifestyle brand for the millennials, Arctic Fox has a rather fun and youth-centric approach, and it’s making sure to have an exciting, ‘roast-esque’ launch campaign!
Talking about this surprise avant-garde campaign, Dhruv Sachdeva, Founder and Chief Creative, Humour Me, says, “The day and age of doing a conventional brand ambassador launch campaign are long gone. Ajey as a creator is known for being brutally authentic. When working with a celebrity or top creator one has do justice to both the creator’s brand as well as the brand they are endorsing. We were clear from the get-go that whatever we chose do had to be authentic to both brand Arctic Fox and Carry. This was an extremely bold and ambitious idea and it needed an equally audacious brand to be in on the joke to bring about a larger message.”
This game-changer brand aims to tap India’s thriving gamer community and as one of the key innovators in the digital community, CarryMinati perfectly complements the brand’s core ethos of manifesting success with optimism, confidence and perseverance.
Boasting a 40 million plus collective digital following, CarryMinati has an unmatched aptitude within the roasting and live gaming genre! He continues to remain undefeated in retaining his title of the most subscribed YouTube channels in India.
On being Arctic Fox’s newly appointed brand ambassador, CarryMinati shared his enthusiasm – “I’m super grateful to be a part of the Arctic Fox family. Their trailblazing products are sheer standouts and are synonymous with my personal style. I’m looking forward to creating some magic with the team!”
Commenting on the new launch, Sridhar Thirunakara, Founder and CEO, Arctic Fox stated, “We’re very excited to launch our new personalized gaming backpack and to bring CarryMinati on board as our new brand ambassador. We believe that his story and personality complement the brand’s universe and we’re excited to work with him on many more projects.”
We can’t wait to know more… can you?
