Akshay Kumar starrer Khel Khel Mein continues to grow from strength to strength. In an unprecedented occurrence, the film’s third-weekend collections were higher than the second weekend.
Not just that, theatres across the country have increased almost 400 shows of the film on its third weekend.
It’s indeed a rarity to see shows of a film going houseful during its third weekend. Now, with Kangana Ranaut’s Emergency being postponed, KKM will once again get a clean week at the box office.
There are several questions that the film trade is asking now, looking at the continued response to KKM.
Why is KKM not dying like the trade said it would?
Is the distribution/exhibition strategy listening to the audience in all this noise?
When was the last time you witnessed a Hindi film performing better in the third than the second?
If it sticks the way it has, then is KKM becoming your family weekend outing?