Riddhi
There are only a few public figures, across the world like Ranveer Singh and Dakota Johnson who have ambled out of their public image and addressed the subject of sexual exposure to the world.
Celebrities have time and again come forward to endorse the brands in the category of sexual wellness, which is the need of the hour.
While they are widely renowned public figures, they drive the generation with this endorsement and form a narrative about the topic that is spoken around in a hush-hush manner. Let’s have a look at celebrities who have endorsed the category of sexual wellness the world over.
1) Ranveer Singh
Indian superstar, Ranveer Singh was the first one from the country, to endorse a condom brand, Durex in 2014. The commercial went on to set a new example for the nation and gave leverage to the audience to boldly speak about sexual wellness. Leading the way for Sexual Wellness In India, the superstar has now partnered with Bold Care, a key player in India’s landscape for men’s sexual health and wellness. This comes in as a significant move since sexual health and wellness, a brand category that is otherwise considered unconventional, gets mainstream attention with this announcement. It’s the first step to normalize this taboo topic in society.
2) Christina Aguilera
Christina Aguilera is an American singer, songwriter, actress, and television personality, who stepped into a new role as co-founder and chief wellness advisor of Playground, a brand which specializes in personal lubricants. She boldly came out and endorsed the brand which connected immensely with the audience.
3) Dakota Johnson
Dakota Johnson is an American actress. The actress announced her new role as investor and co-creative director of Maude, the sexual wellness brand that’s earned a cult following for its sleek, sculpture-like toys, organic condoms and personal lubricants, and powerful, pleasure-positive messaging.
4) Cara Delevingne
Cara Delevingne is an English model and actress. She has been named the co-owner and creative advisor of Lora DiCarlo, a women-led sex toy company. The actress profoundly resonated with the values of the brand and that’s when she spetted up to being the face of it.
5) Rob Gronkowski
Football player Rob Gronkowski partnered with Hims & Hers Health, Inc. to bring increased awareness to men’s health topics and treatment from hair loss to mental health with a series of captivating advertising campaigns and social content. Gronkowski joined Hims & Hers to raise awareness around men’s overall health, but will specifically focus on hair loss and mental health.
6) Demi Lovato
Demi Lovato is an American singer, songwriter, and actress. With the help of sex toy brand Bellesa, Lovato released their vibrator, the “Demi Wand” last fall, and now, the singer has teamed up with the site to offer a 30% discount on purchases for Valentine’s Day. With this, the actress always spoke about normalizing the use of pleasure products both with and without partners, and how the stigma around sex technology needs to be lifted.
