Mimtaz
The gorgeous and talented actress Kriti Sanon has turned 33 years old today and we wish her all the best!
The actress is set to ‘hyphen’ her professional horizon as she steps into the beauty business with her newly launched skincare line named Hyphen.
Joining the list of B-Town celeb entrepreneur list, Kriti Sanon – on the occasion of her 33th birthday – has launched her D2C skincare brand – Hyphen.
Sharing a video of her brand, Kriti wrote –
“|-| appy Birthday to me! 🥹 IT’S FINALLY HERE! ✨ Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of HYPHEN ! ☺️ HYPHEN is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! ♥️Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it!! 😉😌🫶🏻
Here’s to glowing and growing together! ✨I cant thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday ♥️ Best birthday gift ever!!!! 🥳”
For Hyphen, Kriti joined hands with PEP Technologies, the parent company of mCaffeine. Besides being a co-founder and investor, she is also the Chief Customer Officer (CCO) and actively participates in various aspects of the brand.
The Hyphen products claim to be cruelty-free, Vegan, PETA-certified and clinically tested.
Talking about her foraying into entrepreneurship, Kriti told the media –
“As a Bollywood actress, my passion for creativity and desire to leave a lasting impact led me to venture into entrepreneurship. From my production house where I tell meaningful stories to Hyphen, a skin care brand with the power of nature and the potency of science, inspired by my personal journey, I aim to empower and enhance the lives of others. This new venture complements my artistic pursuits and being the co-founder and the chief customer officer will allow me to connect with my audience in a meaningful way beyond the silver screen.”
Meanwhile, Kriti recently launched her own production house – Blue Butterfly Films. Earlier this month, she also announced her maiden production, Do Patti.
Starring Kajol and Kriti, the film will have a direct-to-digital release on Netflix.
