Sejal Kumar, the multifaceted talent from New Delhi, has been creating magic on Youtube since 2014.
She has been on the Forbes 30 Under 30 2021, Special Mention Digital Creators list and was one of the 8 creators worldwide for YouTube Creators for Change with Michelle Obama.
The social media celebrity was recently also seen as the lead in the hit Netflix show ‘Engineering Girls’. And now, Sejal is ready to reintroduce herself as a music artist, having trained for years in western vocals!
Influence is Sejal’s first original,all-English single. With sarcastic lyrics and a modern pop sound, this song offers a sharp commentary on our social world that seems to rank relevance based on materialistic things.
Watch Influence Music Video:
Song written by: Sejal Kumar and Natania Lalwani
Produced by: Austin Armstrong
Music Video by: ODE and Crevixa
The Thought Behind ‘Influence’ Song:
While scrolling through the Instagram of the rich and famous, Sejal was suddenly struck with the feeling of not being enough; not rich enough, not good enough, which made her question her net worth compared to the hundreds of people on social media.
Through her new track Influence, Sejal speaks of the doubts, the crazy pressure to remain relevant and the constant hustle for numbers as a creator, which can take away one’s innocence!
More About Sejal Kumar:
Over her 7-year journey as a Digital Influencer, Sejal has worked with brands like Nike,Samsung, Amazon, Maybelline, Levis and is the brand ambassador for The Beauty Co. She has been a top creator on YouTube for many years and has won multiple awards like the Cosmopolitan Blogger Awards and Instagrammer of the Year for Fashion.
Sejal has also worked closely with UNICEF on their child protection campaign and the Gates foundation for the Vaccination drive in India. Her own female Empowerment campaign ‘Aisi Hun’ (I am who I am) for International Womens’ Day was supported by UNICEF. She is also the co-founder of Maitri – a female health platform with her gynaecologist mother to help spread the right information in the country.
This year, Sejal Kumar was the Indian Digital creator to go for COP26 ( UN climate change conference) which was held in the UK.