Eid felt a little feeka this year, without the trademark Salman Khan special Eid film release! Fans were pretty bummed that ‘Radhe – Your Most Wanted Bhai’ got shelved. But hey, Eid 2020 can’t be complete without some sort of Eidi from our Most Wanted Bhai! Instead of just being a reel-life hero, Salman Khan has proven to be a real-life hero……and brought in a handy warrior against the Coronavirus……FRSH Hand Sanitizer! To keep you Saaf as well as Safe!
Launched on the auspicious occasion of Eid, FRSH is Salman Khan’s new personal care and grooming brand, co-created with Scentials Beauty Care and Wellness. The Superstar had initially planned to launch deodorants under the brand, but given the Coronavirus situation and taking sanitization into account as the growing need of the hour, they decided to bring in sanitizers first.
The website,Frshworld, shares an encouraging message – “In times like these, a little extra precaution goes a long way in ensuring the well-being of you and your entire family. FRSH world encourages you to sanitize! RAHO FRSH, RAHO SAFE!”
You can browse the products here
Currently, the FRSH hand sanitizers are sold on the official website only but soon will be made available in stores. These 72% alcohol-based sanitizers have pocket-friendly prices; ₹50 for a 100 ml bottle and ₹250 for a 500 ml one.
Or you can also just opt for combo sets and avail 10% to 20% discount.
Talking about diversifying the product portfolio on Frshworld in a video on Twitter, Salman Khan said, “We will soon be rolling out deodorants, body wipes and perfumes at affordable prices.”
Under his retail brand, ‘Being Human’ the Megastar has already launched versatile products ranging from clothing and jewellery to e-cycles. He has also explored the fitness equipment space with ‘Being Strong’.